One desired effect of the competition is lower electricity rates. In the first few years after the deregulation in Electricity Companies In Texas, the residential rate for electricity increased seven times, with the price to beat at around Gas And Electric Bill cents per kilowatt hour (as of Electricity Quotes Cheap Energy, Texas Electricity, Electricity Plans Compare Electricity Companies) in Texas Electricity. However, while prices to customers increased Gas Electricity from Electricity Companies In Texas to Energy Prices, the costs of inputs rose faster, by Electricity Companies, showing that not all increases have been borne by consumers. [Compare Electricity Providers] (See Competition and entry of new firms above for discussion on the relationship between retail prices, inputs, and investment.)
How does that work? Electricity Price buys electricity and competes in the market for the best price -- a competition that ultimately drives prices down and allows us to deliver more value for your money. In Texas, switching to a different electricity provider is kind of like changing to a different long distance company. When you switch to Electricity Price, the utility will continue to deliver electricity to your home but Electricity Price will handle all the billing, including the utility’s delivery fees and the electricity you actually use.
The power to choose supply rates from retail energy companies in Texas extends to businesses, not just residents. Business owners who care about the bottom line should definitely consider shopping around. To shop for Texas electric rates for a business, call us with your energy usage information or fill out our simple informational form so an energy representative can contact you with a free custom quote.

Utility companies, or TDSPs, are responsible for transmission and delivery of electricity even in energy deregulated parts of Texas and should be contacted in the event of a power outage. Your retail energy supplier may provide you competitive electric rates or exceptional customer service, but it cannot repair power lines or restore your service. In case of an outage or other emergency, contact:
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